always start google chrome incognito mode

The study goes on to say, “These discrepancies could not be explained by changes in location, time, by being logged in to Google, or by Google testing algorithm changes to a small subset of users.”ĭuckDuckGo’s study focuses on what it calls “filter bubbles,” wherein users are steered toward content that already aligns with their own ideals and beliefs and competing viewpoints are weeded out or devalued. One might expect that using incognito mode would remove any bias derived from personal data, but that does not seem to be the case. In simplest terms, the study concludes that different people who search for identical words and phrases can get different search results, and/or the same results ranked in a different order, based on their personal data. In fact, it’s simply not possible to use Google search and avoid its filter bubble.”

These tactics simply do not provide the anonymity most people expect. “Private browsing mode and being logged out of Google offered very little filter bubble protection.

The study, published in December 2018, states Google Search tailors search results to individual users regardless of whether they use Chrome’s private browsing feature: A recent study by private search engine DuckDuckGo says, among other findings, Google Chrome’s incognito mode isn’t as private or anonymous as you might expect when running Google Searches.

Always start google chrome incognito mode